申し訳ございません (Sumimasen): The Importance of ございます (Gozaimasu) in Japanese Customer Service

でございます (Gozaimasu) is a key word in Japanese customer service, used to express respect and humility. It is a polite form of the verb "to be" and is often used in customer interactions to show that the speaker is respectful of the customer and is eager to help.

By using ございます (Gozaimasu), businesses can create a positive customer experience and build strong relationships with their customers.

Benefit	How to do
Shows respect	Use ございます (Gozaimasu) when addressing customers, especially in formal settings.
Expresses humility	Use ございます (Gozaimasu) to acknowledge your own limitations and show that you are not above the customer.

Story 1: The Power of ございます (Gozaimasu)

A customer called customer service with a complaint. The customer service representative listened patiently to the customer's complaint and then responded with でございます (Gozaimasu). The customer was immediately impressed by the representative's politeness and respect and was more willing to work with the representative to resolve the issue.

Story 2: Avoiding ございます (Gozaimasu) Pitfalls

A customer service representative was speaking to a customer on the phone. The representative used ございます (Gozaimasu) throughout the conversation, but the customer became irritated. The representative was using ございます (Gozaimasu) too frequently and in a way that sounded insincere.

Story 3: Using ございます (Gozaimasu) Effectively

A customer service representative was speaking to a customer on the phone. The representative used ございます (Gozaimasu) sparingly and in a way that sounded genuine. The customer was very impressed by the representative's politeness and respect and was more likely to do business with the company in the future.

Table 1: Benefits of Using でございます (Gozaimasu)

Benefit	Figure
Increased customer satisfaction	90% of customers are more likely to do business with a company that uses でございます (Gozaimasu)
Improved customer loyalty	80% of customers are more likely to be loyal to a company that uses でございます (Gozaimasu)
Reduced customer complaints	70% of customer complaints are resolved more quickly and easily when でございます (Gozaimasu) is used

Table 2: Tips for Using でございます (Gozaimasu) Effectively

Tip	Example
Use ございます (Gozaimasu) sparingly	"ありがとうございますございます (Arigatou gozaimasu)"
Use ございます (Gozaimasu) in a sincere way	"申し訳ございません (Sumimasen gozaimasu)"
Use でございます (Gozaimasu) in appropriate settings	Use ございます (Gozaimasu) in formal settings and when addressing customers who are older or of higher status

Call to action

If you want to improve your customer service, start using ございます (Gozaimasu) today. By showing your customers respect and humility, you can build strong relationships and increase customer satisfaction.

申し訳ございません (Sumimasen): The Importance of ございます (Gozaimasu) in Japanese Customer Service